Introducing the Beaphar VETOpure Plant-Based Flea Repellent Range
Beaphar has launched a new plant-based flea repellent range, VETOpure. The brand has been developed in response to Beaphar’s latest market research which demonstrated significant demand for a more natural solution within the flea category.
The research found that 39% of pet owners were actively looking for natural protection against fleas and 70% would consider purchasing a new flea treatment based on natural herbal ingredients.1
The plant-based protection segment offers a tremendous opportunity for retailers, the trend for more natural products is well established and online searches for natural flea products continue to grow year on year.2
The VETOpure range contains well-recognised ingredients for plant-based repellents: margosa extract (from the neem tree) and eucalyptus citriodora oil and lavender extract.
The VETOpure range offers retailers an opportunity to meet an unmet need and fill an important gap in a high-value category. The launch of the VETOpure flea repellent range means that retailers have an option for those seeking products with plant-based credentials from a trusted brand, at an affordable price.
To help retailers boost awareness, Beaphar have developed a range of point-of-sale solutions, as well as digital and social content.
1. A survey of 2000 cat and dog owners carried out by Beaphar in 2023
2. Online searches between August 2022 and August 2023.
